State of the Nation BenchPress Report for £1m+ agencies

Wow’s latest report is just out. Benchmark your agency against the best.

Some sobering realities from the agency survey include:

👉 33% of agencies made redundancies in 2024 (up from 26% in 2023)
👉 Hourly rates fell for the first time in years, squeezing already tight profits
👉 58% of agency owners are looking to sell their businesses

But amidst these challenges, there's genuine opportunity for those willing to adapt. Peter Czapp shared a thought-provoking exercise: "Imagine you've just bought your agency - what would you change about your people, clients, and processes?" Sometimes, we need that fresh perspective to see what's truly possible.

The best opportunities for 2025 appear to be:

💡 Strategic acquisitions
💡 Embracing AI as a profitability lever
💡 Laser focus on profit (not just revenue)
💡 Cultivating a positive mindset despite market pressures

If you’re interested to learn more you can download the full report for free at WOW Company website.